Search engine optimization for online casinos is well known as an industry with extremely high competition, where all SEO worlds collide: Black Hat, Gray Hat, and a sip of White Hat.
The difficulty of entering gambling SEO is due to the pure confrontation among the most advanced, innovative, and highly skilled SEO forces, which aim to achieve 100% results by all possible means.
No matter how strong your competitors are, everything is possible with the right strategy and dedicated Search engine optimization experts. For our customers, we recommend the following roadmap:
WHERE YOU ARE?
☑️ full analysis of your online casino website
WHERE THEY ARE?
☑️ comprehensive research and analysis of your competitors
MAKE A DECISION
☑️ assessment of complexity and risks
SEO STRATEGY
☑️ the major plan of actions
ASSIGN REQUIRED STAFF
☑️ seo specialists, link builders, copywriters, web developers
COMMUNICATION & REPORTING
☑️ routine activities and brainstorming
GOOGLE TOP RANKINGS
☑️ the reward, time to enjoy the results
According to recent studies, prioritizing casino SEO over Affiliate Marketing causes a significant ROI. Investments incasino SEO ensure that all profits from players remain in the owner’s balance. Affiliate Marketing takes 40% to 60% of profits on an ongoing basis.
Often, affiliates themselves handle the SEO of their sites, investing the same amount of money as a casino owner might spend on SEO for their casino. Statistics show that after 12 months, SEO costs begin to pay off. Within 2–3 years, SEO can lead to profits 2–3 times higher than Affiliate Marketing.
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Ocean Power Agency’s SEO team consists of senior-level specialists with at least 5 years of experience in SEO and at least 3 years of expertise in Casino SEO. We take a comprehensive approach to the casino promotion process. It includes an instant opportunity to make changes to the code and design, technical, on-page, and off-page optimization, analysis of competitors, and market-specific keyword research. Equipped with the best SEO promotion tools, we assemble an expert team for each project to accompany it from idea to implementation and further support.
Our online reputation management and SMM services boostplayers’ confidence in the client’s casino.
Ocean Power specialists employ a variety of methods, including:
You don’t need to spend time understanding optimization strategies: just trust us with your casino search engine optimization, and you can calmly concentrate on developing other aspects of your online gambling business. In the meantime, we will make your online casino more visible and attractive among thousands of other online casinos.
Organic traffic is valuable because it is a targeted source of leads - users are looking for casinos to play or a specific game from a certain developer. This means that converting them into registered players is much easier. Since one of our goals is to attract warm leads from all over the world to the client’s website, we offer services tailored to various geographical locationsand languages. With insights into each country's specifics and player preferences, we stay abreast of online casino niche trends. Our operations span markets such as Europe, North America, LATAM, and Australia.
Before starting work, Ocean Power’s top-notch specialists run a highly detailed SEO audit of your website. It’s a base for strategy building. Our extensive SEO audit checklist enables us to identify all on-page SEO and off-page SEO shortcomings or errors. We know for sure that every point on this checklist is crucial. Our top-notch team analyses competitors in every country where online casino services are available. This shows us the areas in your optimization strategy that require enhancement.
The Ocean Power agency team collaborates with gambling sites of any scale. We help our clients in developing a casino from scratch or improving an existing one. Our professionals guarantee an increase in the number of gamblers and, if necessary, expand your business to new countries.
Relevant keywords help capture players with diverse interests and obtain highly converting organic traffic from search engines. We excelat creating the semantic core for your website based on your location and language. This allows us to build the correct site structure or adjust the existing one. Keyword clustering is one of the stages in compiling a semantic core. It begins after clearing the semantic core of irrelevant keywords. Without clustering, site pages may not be tailored to a specific group of keywords and mayhave problems with ranking. We can build it from scratch for a new website or the existing casino where we run the SEO audit. Our experienced SEO specialists collect highly effective keywords and use them to createtitles and headlines that will attract new players.
It is important to monitor all the iGaming trends because new games appear and players’ priorities change. Besides the standard keyword analysis, we increase the conversion of casino visitors into gamblers. This is a hard-to-find service in the SEO services market, so Ocean Power stands out as a full-service gambling SEO agency.
Today, the most popular Google algorithms that can impact a website negatively are the algorithms E-E-A-T (Expertise, Experience, Authority, Trust) and YMYL (Your Money, Your Life). The online casino industry is subject to these algorithms, so knowing them allows our team to ensure your website maintains its position in SERPs. Adhering tothese algorithms, content authority is easily achieved because it’s authored or reviewed by experts in the field. Therefore, we excel in creating original content that includes opinions and quotes from gambling industry experts and researchers studying gambling addiction.
We adopt a comprehensive approach to content creation, incorporating various elements of text content (e.g., comparative lists of service/site options), images,and videos (infographics, 2D & 3D motion animation, shorts, and reels|). Another element is UGC (user-generated content). Website pages need to rank in high positions in search engines. That’s why on one page we can place various types of content, which is highly evaluated by Google. Our professionals are ready to create texts about the best gaming strategies, game reviews, and lists of top games to attract a wide range of players.
Online gambling business owners face the reluctant attitude of various websites to publish casino-related articles and place casino-related links. Over the years, our team has been working in this direction and we have made our list of high-quality online resources, where our casino link builders can place links or post articles with links to casino sites. This database is regularly updated, with only high-quality sites being added. Our network of outreach resources and work experience contribute to increasing backlink profile in a short time.
Link buildingon high-quality websites isn’t cheap, but clients will seethe benefits of such an investment. First of all, this will be reflected in higher rankings on the Google search engine.
It’s crucial to find out about the laws of a particular country or state, its cultural features, and players' game preferences before providing online gambling services in that locality. The Ocean Power team already has this knowledge and our native copywriters are ready to create the content in the language of the country where your website is being optimized. We have experience working in the countries presented below, and we are ready to share the features of casino SEO in each of them. In particular, it is important to take into account the keywords of local gamblers in search engines. Keywords may be related to payment methods for making deposits and withdrawals available in these countries, or new and popular games, bonuses, tournaments, etc. For example, in Australia, casino deposits from credit cards are prohibited, and it influences the keywords from gamblers.
