SEO Audit Services Improve Your Digital Strategy

Forget average results! Discover Ocean Power's professional SEO audit services. With a team of industry-leading experts and access to the best SEO audit tools, we excel in both B2B and B2C sectors. Don't delay: our SEO audit services agency leads the way!

Explore Our SEO Audit Services

Our SEO audit service uncovers hidden opportunities to boost your website’s visibility.

Optimization problems, issues with building a link profile, or troubles with content and keywords, our agency will help solve them and point out all the imperfections and, if necessary, correct them.

1

Technical SEO Audit (On-Page Audit)

Technical SEO audit services, also known as an on-page audit, are like giving your site a thorough check-up from a search engine’s perspective. We examine various technical aspects of your website to confirm it’s healthy and optimized for search engines like Google, Yahoo, Bing to index properly. Here come checking for broken internal links, making sure your site loads quickly, ensuring it’s mobile-friendly, and organizing URL structure. The aim is to find and report technical issues that could be holding your website back from ranking well in search results.

2

Content Audit

SEO content audit resembles taking inventory of all the content on your site to see what’s working well and what could be polished. We check compliance with Google content guidelines, the E-E-A-T requirements (experience, expertise, authoritativeness, trustworthiness), and the YMYL algorithm (Your Money or Your Life topics). Your content should be engaging, informative, and suitable to your audience. By diagnosing strengths and weaknesses in your content strategy, we can recommend adjusting the keyword frequency, optimizing headlines and their structure, and adding other types of content (images, infographics, videos, customer reviews, etc.). All these will help increase your website’s performance in search engines and keep visitors coming back for more.

3

Backlink profile

Think of your site as a house and backlinks as roads leading to it. A backlink profile is similar to a map showing all the roads (links) that lead to your house (website). We analyze these links to see where they’re coming from, how many, and how trustworthy they are. After investigating your backlink profile, we indicate which pages need additional links and which links are undesirable and should be deleted via the Google Search Console. All to create a good backlink profile. It means many reputable sites link to yours, thus boosting your website’s credibility and helping it rank higher in search results.

4

Competitor Audit

A competitor audit is like spying on your competitors to see what they do right (or wrong) online. We look at what keywords they rank for, what kind of content they create, and where they get their backlinks. By doing a backlink gap analysis, we can spot opportunities for your backlink profile. It also helps us understand what strategies work for them and how you can correct your SEO strategy to stay ahead. It’s about learning from your competitors to find ways to outperform them in search rankings and bring in more customers to your website.

5

Online Presence

Online presence is something akin to branding, meaning creating brand mentions on the web. The more people talk about you online, the stronger your brand is. Social media can help with that: general, professional, video platforms, etc. We look at the places online where your business appears – search engines, social media, and directories – and make sure they all present your business in the best possible light. Our task is to ensure that when people search for your business or related topics online, they can easily find you and get a positive impression of your brand. We report the sites where your brand is represented and the ones you should add it to. If it is necessary, we indicate how to better describe your brand on certain platforms, positively or negatively. In this way, you can make your business shine online and attract customers.

What is an SEO Audit Report?

An SEO audit report is a detailed analysis that features on-page & off-page site parameters and competitors analysis. The report shows the full picture: the level of optimization for search engines. Think of it as a report card that tells you what’s going well and what could be revised.

What Data Does The Report Include?

Technical Issues

This data demonstrates any technical problems on your website that could impact your search engine rankings and provides recommendations on how to fix them.

Backlink Profile

It analyzes the links pointing to your website from other sites and assesses their quality and relevance.

Content Quality

It evaluates the quality of the content on your site and suggests improvements to make it more appealing to users and search engines.

Keyword Research

It tells you which keywords your site is ranking for, what keyword gaps to fill, and how well you’re doing compared to your competitors.

How Can You Benefit From This Data?

14 Services

1

Understand Your Website's Health

The report shows any issues on your site that might be holding you back from ranking well in search results.

2

Find Opportunities for Improvement

It highlights areas where you can make changes to skyrocket your website’s visibility and engage more visitors.

3

Make Informed Decisions

With the data from the report, you can prioritize what changes to make to get the biggest impact on your website’s performance.

4

Fix Issues

You can use the data to determine and fix any problems on your website that might be hurting your search engine rankings.

5

Optimize Content

By understanding which keywords are performing well and which ones are not, you can update your content to better target your audience.

6

Reform Technical Performance

You can address any technical issues to ensure your website is running smoothly and efficiently.

7

Plan Your Strategy

With insights into your site’s strengths and weaknesses, you can develop a strategic plan to refine your search engine rankings over time.

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    Why Choose Ocean Power For Your SEO Audits?

    Ocean Power stands out for its extensive expertise in SEO auditing. Our team of specialists comprises experts well-versed in the nuances of SEO audit. We have a proven track record of delivering quality results for clients across various industries, including both B2B and B2C sectors.

    1

    How experienced are the specialists at Ocean Power?

    Our senior-level specialists boast a minimum of 5 years of experience in SEO auditing. They have honed their skills over years of working in the field, continuously staying updated with the latest trends and techniques—all to make sure that our clients receive top-notch service and optimal results.

    2

    What professional instruments does Ocean Power utilize for SEO auditing?

    Our experts leverage a range of professional tools and software to conduct thorough SEO audits. These instruments include SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics 4. These tools enable us to analyze website performance, classify issues, and formulate effective strategies for optimization.

    3

    What audit-based services can Ocean Power provide?

    We can:

    1. Finalize or correct websites or texts,
    2. Implement on-page and off-page optimization techniques,
    3. Conduct keyword research,
    4. Make backlink gap analysis,
    5. Create content (texts, images, video, animation) for sites, social media, and advertising campaigns,
    6. Redesign websites,
    7. Manage online reputation,
    8. Provide SEO consulting services.
    4

    How does Ocean Power approach website optimization?

    We meticulously assess on-page and off-page factors influencing search rankings. After that, we suggest how to correct found imperfections and plan a long-term strategy for working with the site. Thorough audits and targeted strategies help clients enhance their online visibility and gain organic traffic.

    FAQ

    Why is it important to conduct an SEO Audit of a website?

    First, an SEO audit helps uncover any problems that might be affecting the performance of your website in search engines. These problems can be broken links, slow page load times, or missing meta tags.

    By finding and fixing these issues, you can advance your rankings in SERPs (search engine results page). Thus, more potential customers will find your site when they search for services.

    Second, an SEO audit helps you understand if your content meets Google requirements and is written for users, not search engines. You can see which pages rank well and which ones need correction. With that in mind, you can create better content or revise the current one to make it resonate with your audience and drive more traffic to your website.

    Besides, an SEO audit helps you understand how your website stacks up against competitors and establish areas where you can improve to generate more leads and sales and ultimately achieve your business objectives.

    How to choose an agency for an SEO Audit?

    Look for an experienced agency. Check their track record and see if they have successfully helped other clients raise their site’s performance in search engines.

    Make sure that the agency has specialized skills in SEO auditing. They understand search engine algorithms, keyword research, on-page and off-page optimization, content, and competitor analysis.

    Pay attention to the tools and resources the agency uses for SEO auditing. They should have access to professional software and instruments: Semrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Moz Pro, etc.

    Look for client testimonials and reviews on Google My Business, Clutch, or Trustpilot. Positive feedback from satisfied clients is a good indicator of a trustworthy agency.

    Choose an agency that takes a customized approach to SEO auditing. Every site is unique, so the agency should adjust its audit process to the needs and goals of your website.

    Ensure that the agency keeps you informed about its findings, recommendations, and progress every step of the way and is committed to delivering tangible results in your search engine rankings and organic traffic.

    What are the most common mistakes found during an SEO audit?

    Missing or poorly optimized meta tags: Imagine each webpage has a little label that tells search engines and users what it is about. If these labels are missing or don’t describe the page well, search engines will choose the title and description that they think fit. And this is not what users are attracted to.

    Slow page load speed: If a page loads too long, people might get bored and leave before they even see the website. Google recommends that a mobile version of a website should load within 3 seconds, better 2. Slow sites can make people impatient and unhappy.

    Broken links: Imagine you’re reading a book that says, “To continue the story, turn to page 100.” But when you turn to page 100, there’s nothing there! That’s a broken link, a clickable word or picture that’s supposed to take you somewhere else, but it doesn’t.

    Duplicate content: What if the same story is told over and over again? Boring, right? Search engines don’t like when websites repeat the same content because they want to show people unique and interesting content. Also, it is not recommended to have similar content pages within one website.

    Poor mobile optimization: If a site isn’t designed to work well on mobile devices, it’s like trying to read a book with tiny letters – frustrating! It includes UX optimization as well because it greatly affects user conversion.

    Lack of SSL certificate: An SSL certificate is a small data file that creates a secure connection between a web browser and a website’s server. Simply put, it ensures that any data transferred between the two, like personal information or credit card details, is encrypted and protected from hackers. Without the SSL certificate, a browser might think the site is unreliable and warn users to be careful.

    Thin content: Thin content refers to website pages that have very little valuable or substantive information. It lacks depth, relevance, or usefulness to visitors. It may be short, lacking detail, or simply not providing enough information to meet the needs or expectations of users. Thin content can negatively impact a website’s credibility and performance in search engine rankings.

    Unoptimized images: If images haven’t been prepared properly, they can cause slower loading times for the website and a less enjoyable experience for visitors. Unoptimized images might be too large in file size, have the wrong format—Google recommends the WebP format—or lack descriptive text called alt text, which helps search engines understand what the image is about.

    Poor URL structure: URL structure refers to the way web addresses (URLs) are organized and presented on a website. Poor URL structure can make it difficult for search engines and visitors to understand the content and organization of a website. This can result in confusion, lower search engine rankings, and a less user-friendly experience for visitors. A good URL structure is clear, organized, and descriptive, making it easy for users and search engines to navigate and understand the website’s content.

    Broken internal linking: Internal links help navigate a website. If some of these signposts are broken or don’t point in the right direction, it will worsen user experience with the site and worsen the indexing by search engines.

    What are the main site parameters analyzed during the SEO audit?

    On-page SEO refers to the optimization techniques applied directly to individual web pages. We adjust content, keywords, images, internal links, metadata, HTML tags, and URLs to ensure they are relevant, informative, and properly structured.

    Technical SEO checks if the website is built and structured in a way that search engines can easily understand and crawl, like having clean code and fast loading times.

    Backlinks are links from other sites that have your website address. Backlinks are important for SEO because search engines see them as votes of confidence for a website. The more high-quality backlinks a website has from reputable sources, the more likely it is to rank well in search engine results.

    Content quality assesses the quality and relevance of the content on your site to ensure it provides value to visitors and aligns with their search intent.

    User experience evaluates the overall experience a person has when interacting with your website. Is the layout intuitive and pleasing to the eye? Is the checkout process smooth and hassle-free? Good UX design aims to make websites easy to use, efficient, and enjoyable for users.

    How long does an SEO audit take?

    The time it takes to complete an SEO audit can vary depending on the size and complexity of the website. It’s like cleaning a room – if it’s small and tidy, it might only take a short time to check everything. But if the room is big and messy, it could take much longer to go through everything and make sure it’s all in order.

    For a small site with only a few pages, an SEO audit might only take a few hours to complete. But for a larger website with lots of pages and a complex structure, it could take several days or even weeks to conduct a thorough audit. Think of it like this: the more nooks and crannies there are to check, the longer it will take to guarantee everything is inspected and all the imperfections are reported.

    How much does an SEO audit cost?

    The cost of an SEO audit might be higher if the website is big and has a complex structure. For example, a basic SEO audit for a small website might cost anywhere from $500 to $1,500, while a more comprehensive audit for a larger site with complex features could range from $2,000 to $5,000 or more.

    It’s necessary to consider the value you’ll receive from an SEO audit in terms of improved site performance, increased visibility in search engines, and potential revenue growth. So, investing in a quality SEO audit can yield significant returns for your website and business in the long run.

    Maryia Ksianzheuskaya

    Written by

    Maryia Ksianzheuskaya

    Copywriter

    Pavel Buev

    Reviewed by

    Pavel Buev

    SEO, SEM & ORM Expert